Aug 20 2009
The Science of Choice
| August 25, 2009 |
How do humans make decisions? Come and learn about the science behind understanding and predicting human choice behaviour in an engaging and interactive presentation.
Presented by Dr. David Pihlens, Deputy Director (Academic) at the Centre for Study of Choice at the UTS. Having completed an award winning PhD, Dr. Pihlens’ expertise lies in the area of Choice Modelling and its application to the study of human decision-making behaviour. Dr. Pihlens’ research entails designing highly sophisticated experiments, based on econometrics, mathematics, statistics, marketing and psychology, to study consumer and corporate decision-making behaviour. This research can be applied to a variety of studies ranging from climate change to mobile phone technology.
When: Tuesday 25th August, 6pm – 7pm
Where:UTS City Campus, Building 2 Level 4, Room 13 (CB02.04.13)
Tickets: Free but booking essential – Register your details here online or call (02) 9514 7950 or email events[at]uts.edu.au
